1. Set the geographic boundary before choosing stories
Raritan is recorded as a municipal-town in Hunterdon County, New Jersey. That does not make every New Jersey story locally relevant, and it does not establish that residents are searching for legal help. A useful review should distinguish Raritan township from Hunterdon County and from any broader New Jersey service area. A story about a statewide statutory change may warrant explanation for a New Jersey practice. A county proceeding may deserve a Hunterdon County angle. A local incident may be relevant only if the firm’s practice and ethics review support discussing it. Bosseo’s public Legal News page says its service matches stories to the firm’s practice areas and state and allows the firm to approve each page.
Recommended approach
Define geographic rules in the consultation: Raritan-specific coverage, Hunterdon County coverage, statewide New Jersey developments, and stories that should be excluded. Do not use the population estimate as a proxy for demand or as a reason to publish unrelated local material.
