1. Set the geographic boundary before choosing stories
Raritan is a borough in Somerset County, New Jersey. That relationship matters because a story may be relevant to people in Raritan, to a wider Somerset County audience, or to people elsewhere in New Jersey. Those are different audiences and should not be blended into one claim about local demand. Bosseo’s public Legal News description says its system monitors local and national legal-news sources for a state and matches stories to a firm’s practice areas. For your review, ask whether the proposed coverage will distinguish Raritan from Somerset County and from statewide New Jersey topics. A page about a statewide law change may be useful to a Raritan-serving firm, but it should not be presented as proof that the change generated local demand.
Recommended approach
Create a written geographic policy before approving coverage: Raritan, Somerset County, New Jersey, or a combination.
