1. Set the geographic boundary before discussing coverage
Your firm may serve Rahway, Union County, other New Jersey communities or a wider market. Those are different scopes. Rahway’s Census record identifies the city as a municipality in Union County; it does not establish that residents are searching for a particular legal service or that a news topic will produce cases. Bosseo’s Legal News description says stories are matched to a firm’s practice areas and state. That makes geographic definition an early buying question: should a page address a New Jersey statute, a Union County proceeding, a Rahway incident, or a broader issue affecting people across the state?
Recommended approach
Bring a written service area to the consultation. Separate Rahway from Union County and from any statewide coverage you want to evaluate. Ask how the proposed coverage would avoid implying that a statewide development is specific to Rahway, or that a Rahway news item applies to every New Jersey reader.
