Start with the matters your firm actually accepts
Bosseo describes Video Intake as a guided survey built around a firm’s practice areas. Each case type can have its own question path, and the public product description says the flow captures information such as case type, urgency and fit. That gives you a practical way to distinguish an inquiry your firm wants to review from one outside its scope. Perth Amboy is within Middlesex County, so your first decision should be whether the same intake path serves the city and the wider county, or whether location changes eligibility, ownership or escalation. The Census population estimate does not answer that question.
Recommended approach
List the practice areas you want the widget to address, then define the facts that determine fit for each one. Keep geographic rules explicit: identify whether the firm serves Perth Amboy, all of Middlesex County, or a narrower area, and decide what happens when a visitor is outside that boundary.