1. Start with the geography your firm actually serves
A Perth Amboy firm may serve the city, Middlesex County, other New Jersey communities, or a broader area. Legal News should therefore be evaluated against the firm’s real service territory rather than against a population number. Bosseo’s public description says its Legal News product matches stories to a firm’s practice areas and state. That makes the first review question practical: which New Jersey stories would be useful to a person seeking help from your firm, and which geographic references would be misleading? A story involving Perth Amboy may be relevant to a local audience, while a statewide law change may matter to clients across New Jersey. Neither should be presented as proof that people are searching or that a page will generate an inquiry.
Recommended approach
Define the geographic boundaries for each practice area before approving coverage. Distinguish Perth Amboy from Middlesex County and from New Jersey as a whole. Review whether each proposed page accurately explains who may be affected and where the law applies.
