1. Start with the matters your Pequannock firm actually accepts
The Bosseo product page describes a guided survey built around a firm’s practice areas. It states that each practice area can receive its own question path and that inquiries can be qualified by case type, urgency and fit. That makes your matter-acceptance rules the starting point. A Pequannock location should not automatically receive a generic local script: the firm should decide whether its service area includes only Pequannock, Morris County more broadly, or other New Jersey locations. Population in Pequannock township is eligibility context, not evidence that a particular legal service is needed or that visitors will complete an intake.
Recommended approach
List the case types you want to review, the matters you do not accept and the facts that determine an initial fit decision. Ask Bosseo to show how those rules would be represented in the proposed survey. Keep the geographic question precise: identify whether a visitor is seeking help in Pequannock, elsewhere in Morris County or another location your firm serves, without treating residence alone as a qualification decision.
