1. Set the geographic boundary before discussing news coverage
Pennsville is a census-designated place in Salem County, New Jersey. A page aimed at Pennsville residents is not automatically a page for every Salem County resident, every New Jersey resident, or people in a wider metropolitan area. Those audiences are different. Before adopting Legal News, decide which geography the firm actually serves and which matters belong in its intake process. A story involving New Jersey law may be relevant to the firm without being specifically about Pennsville. A local incident may be geographically close but outside the firm’s practice area or service boundary. Bosseo’s public Legal News description says its service matches stories to a firm’s practice areas and state. That makes geographic review a substantive decision, not a keyword exercise.
Recommended approach
Ask for a proposed coverage boundary that distinguishes Pennsville, Salem County, New Jersey, and any other area the firm intentionally serves. Review whether each draft would be useful to the intended audience without implying that a population estimate establishes demand.
