1. Define whether Palisades Park belongs in the footprint
Bosseo’s public programmatic SEO description presents two geographic choices: coverage across a state or coverage limited to counties selected by the firm. Because Palisades Park is recorded in Bergen County, a firm that serves Bergen County could review it as one municipality within a county-level footprint. That relationship is more useful than treating the borough as an isolated advertising market.
Recommended approach
Ask Bosseo to show how Palisades Park would be represented in a Bergen County plan, which other municipalities would be included, and how the firm can expand or narrow the footprint. Decide whether the firm genuinely accepts matters from Palisades Park and elsewhere in Bergen County before selecting geographic coverage.
