1. Start with the Old Tappan service area, not a population forecast
Your firm may serve Old Tappan as well as clients elsewhere in Bergen County or New Jersey. Those geographic relationships should be explicit before you design an intake path. Old Tappan borough is recorded in Bergen County; the Census estimate describes residents, not households, inquiries, legal needs, or online behavior. A local landing page therefore should not treat the population number as a conversion forecast. It should help a visitor identify whether the firm handles the matter and whether the firm serves the relevant location.
Recommended approach
Define the locations and matter types your firm actually accepts. During review, compare the service-area language on the website with the geographic questions in the proposed survey. Keep Old Tappan, Bergen County, and broader New Jersey coverage distinct so that a completed inquiry can be evaluated against your real eligibility rules.
