1. Start with the geography your firm actually serves
Old Tappan is a borough in Bergen County, New Jersey. The 2020–2024 ACS five-year estimate records 6,008 residents, with a margin of error of 23.
Recommended approach
On the review, identify whether Old Tappan inquiries enter the same workflow as other Bergen County inquiries or require a distinct routing rule. Confirm the geographic questions your team uses, who reviews an uncertain location, and whether location is recorded consistently enough to support later measurement.
