1. Define what “local” means before a story is selected
North Plainfield is a municipality in Somerset County, New Jersey. The 2020–2024 ACS five-year estimate records 22,809 residents, with a margin of error of 31. That is location and eligibility context, not evidence that residents are searching for legal news or that a particular practice area has unmet demand. A useful Legal News discussion should therefore distinguish North Plainfield coverage from broader New Jersey coverage and from any metropolitan area the firm elects to serve. The relevant question is not whether every story mentions North Plainfield. It is whether a story has a defensible connection to the firm’s practice, state, and intended audience.
Recommended approach
Ask Bosseo to demonstrate how geographic relevance would be reviewed for a North Plainfield firm: a story involving the borough, Somerset County, another New Jersey location, or a statewide legal development may call for different treatment. Set a rule for when a page should identify the local relationship and when it should remain statewide. Do not use the borough’s population as a forecast of traffic or inquiries.
