1. Set the geographic boundary before selecting stories
The relevant place relationship is specific: New Milford borough is in Bergen County, New Jersey. A page about a New Jersey statute may be relevant to a New Milford firm even when the event occurred elsewhere in the state. A page about a Bergen County proceeding may require a different explanation from a statewide legal development. A page about an incident in another municipality should not be presented as a New Milford event unless the underlying facts support that description. Bosseo’s public Legal News page says its system matches stories to a firm’s practice areas and state. That makes state-level scope a stated product consideration, while the choice to use New Milford or Bergen County language remains a matter for your firm to review.
Recommended approach
Define acceptable coverage in advance: New Milford-specific events, Bergen County developments, New Jersey legal changes, and broader stories with a clear connection to your practice. Ask to review how geographic wording is handled before approving pages. Do not use the borough’s population estimate to decide how many stories exist or how many inquiries a page may produce.
