1. Set the geographic boundary before discussing coverage
Bosseo’s public Legal News description says stories are monitored for a firm’s state and matched to its practice areas. For a New Hanover firm, that makes geographic definition an early buying question. New Hanover is a municipal-town in Burlington County, New Jersey—not a synonym for the county, the entire state, or a metropolitan area. A page about a New Jersey statute may be relevant statewide; a page about an incident may need a narrower explanation; a Burlington County court development may deserve a different treatment from a story elsewhere in New Jersey. The Census population estimate for New Hanover is useful context for the municipality, but it cannot tell you how many people search for legal coverage or whether a story will produce a qualified inquiry.
Recommended approach
Before booking, prepare a written service-area map. Ask which stories would be considered relevant to New Hanover, Burlington County, and New Jersey, and how the firm can reject coverage outside its actual practice or service boundaries. Do not approve a geographic claim merely because a headline mentions New Jersey.
