1. Set the geographic boundary before reviewing stories
Mountainside is a municipality in Union County, New Jersey. The 2020–2024 American Community Survey 5-year estimate records 7,049 residents, with a margin of error of 18. For Legal News, the useful question is narrower: which stories should be considered relevant to a firm serving Mountainside? A page may address an event in Mountainside, a Union County development, a New Jersey law change, or a matter elsewhere in the state that affects the firm’s clients. Those are different editorial choices and should not be treated as one local market.
Recommended approach
Ask Bosseo to review a proposed geographic rule for each practice area. Decide whether the firm wants coverage limited to Mountainside, extended through Union County, or written for New Jersey with a clear local explanation. Keep the geographic label accurate on every page; do not describe a statewide development as a Mountainside event.
