1. Set the geographic boundary before reviewing stories
Mountainside is a municipality in Union County, New Jersey. The 2020–2024 American Community Survey 5-year estimate records 7,049 residents, with a margin of error of 18. That is population information only. It does not establish search demand, legal need, competition, case volume, or revenue. For Legal News, the useful question is narrower: which stories should be considered relevant to a firm serving Mountainside? A page may address an event in Mountainside, a Union County development, a New Jersey law change, or a matter elsewhere in the state that affects the firm’s clients. Those are different editorial choices and should not be treated as one local market.
Recommended approach
Ask Bosseo to review a proposed geographic rule for each practice area. Decide whether the firm wants coverage limited to Mountainside, extended through Union County, or written for New Jersey with a clear local explanation. Keep the geographic label accurate on every page; do not describe a statewide development as a Mountainside event.
