Start with the geography your firm actually serves
Mount Olive township is recorded in Morris County, New Jersey. The 2020–2024 American Community Survey 5-year population estimate is 29,149, with a margin of error of 54. That is geographic context, not evidence of search demand, case volume, competition or revenue. A Video Intake decision should therefore begin with your service boundary: Mount Olive only, Morris County, or a broader New Jersey territory. The intake should not promise help to people your firm cannot serve, and a location question should be used only if it changes eligibility, routing or follow-up.
Recommended approach
Define the geographic rule before writing questions. Decide whether location is a screening answer, a routing answer, or simply information for staff review. Test the path with matters that are inside and outside your actual service area.
