1. Start with the service area, not a population forecast
A firm may serve clients in the CDP, elsewhere in Burlington County, or across a wider New Jersey geography. Those are different decisions. A review strategy should therefore begin by defining where the firm is authorized and prepared to serve clients, which communities appear in its public profile, and whether its review activity reflects that service area accurately.
Recommended approach
Ask Bosseo to review the firm’s intended geographic coverage before deciding how to describe the practice publicly. Keep Moorestown-Lenola, Burlington County and any broader New Jersey coverage distinct.
