1. Start with Montgomery’s actual geographic scope
Montgomery is recorded as a municipal-town in Somerset County, New Jersey. The 2020–2024 ACS five-year population estimate for Montgomery township is 23,841, with a margin of error of 50. That is context for defining a local audience, not evidence of search demand, legal need, competition, cases or revenue. Legal News should therefore distinguish a Montgomery township story from a Somerset County matter, a statewide New Jersey development and a metropolitan news event. Those geographic relationships affect whether a page belongs on your site and how its title, explanation and call to action should be framed.
Recommended approach
Ask Bosseo to show how geographic relevance would be reviewed for your practice areas. A Montgomery firm may want separate decisions for township-specific incidents, Somerset County developments and New Jersey laws or rulings. Do not approve a page merely because it mentions New Jersey; approve it when the legal question and the affected audience are relevant to the firm’s work.
