1. Start with the calls your Montclair office already receives
Population is context, not a forecast. Because Montclair is a municipal-town in Essex County, you can ask Bosseo to examine the calls associated with the firm’s Montclair service area without treating the township’s population as a lead estimate. Separate calls from Montclair from calls elsewhere in Essex County and from callers who are not ready to discuss a matter. That distinction helps you decide whether the main problem is missed availability, unclear qualification or weak follow-up.
Recommended approach
Review a defined period of call records and identify when calls go unanswered, reach voicemail or arrive during overflow. Do not assume that a missed call was a prospective client. Instead, establish categories your staff can consistently use, such as Potential New Client, Current Client or Other—the classifications described on Bosseo’s public AI Answering page.
