1. Start with the Monmouth Junction service area, not a population forecast
Monmouth Junction is recorded in Middlesex County. If your firm serves clients there, define the service area you actually want your intake process to handle: Monmouth Junction inquiries, broader Middlesex County inquiries, or another geographic scope.
Recommended approach
Bring a recent, appropriately governed sample of inquiries to the consultation, separated by source and matter type where your records permit. Ask which geographic details should be captured, tagged or routed, and which should remain for human review. Do not treat the 9,141 estimate as a lead forecast.
