1. Start with the calls your Millburn firm cannot answer
The Census records Millburn as a municipal-town in Essex County, New Jersey, with an estimated population of 22,145. That is useful geographic context for a firm serving Millburn, but it cannot tell you how many people will call, when they will call, or whether a caller is a suitable client. Your decision should therefore begin with your own phone records: unanswered calls, after-hours calls, busy-line events, current-client calls and calls that arrive while staff are already speaking with someone else. Bosseo describes AI Answering as a fallback: your team receives the call first, and the AI answers when nobody picks up within 20 seconds.
Recommended approach
Review a representative period of your own call activity and separate missed calls by time, caller type and likely urgency. Ask whether a 20-second fallback fits your current routing and whether an unanswered call should receive immediate intake, a message, an appointment path or a human callback. Do not treat Millburn’s population estimate as a forecast of demand.
