1. Set the geographic boundary before reviewing stories
Mendham is a municipal-town in Morris County, New Jersey. That relationship matters because a story can be relevant at several levels: a Mendham matter, a Morris County development, or a New Jersey law or decision with implications for your practice. A population estimate for Mendham does not establish that residents are searching for legal help, nor does it show how much relevant news exists. Your geographic decision should therefore begin with the area in which you accept matters and the jurisdictions your lawyers are authorized to address.
Recommended approach
Ask Bosseo to show how Legal News would distinguish New Jersey-wide developments from Morris County and Mendham-specific topics. Decide whether your pages should address only Mendham, Mendham plus Morris County, or a broader New Jersey service area. Keep that choice consistent with your practice, office information, intake coverage, and professional-responsibility review.
