1. Start with Medford’s actual service boundary
Medford township is in Burlington County, New Jersey. The 2020–2024 ACS five-year estimate records 24,812 residents, with a margin of error of 28. That is a geographic and population reference point—not evidence of call demand, legal need, competition, language preference, staffing requirements or likely revenue. For your firm, the useful question is narrower: which calls from people you serve should receive a response when your office is unavailable?
Recommended approach
Define whether the answering experience is intended for Medford callers only, Burlington County callers, or a broader New Jersey service area. List the practice areas and geographic boundaries your team is prepared to discuss. Do not use the population figure as a forecast. Use your own phone records and matter-intake history to decide which call paths deserve priority.
