1. Start with the geographic coverage you actually serve
Maywood is a borough in Bergen County, New Jersey. Those are distinct geographic descriptions, not interchangeable audiences. A firm may want reviews that support visibility for Maywood searches, a broader Bergen County practice, or service across several New Jersey communities. Ask Bosseo how the proposed work will distinguish a Maywood-focused objective from a countywide or statewide one.
Recommended approach
Bring a written service-area definition to the consultation. Identify which locations matter to the firm, which practice areas are available in each location, and whether a review request should use one general firm identity or separate location and practice distinctions. Decide how success will be reviewed for each geographic scope instead of combining every inquiry into a single local label.
