1. Define the audience beyond the Mays Landing place name
Mays Landing is recorded as a CDP in Atlantic County, New Jersey. That relationship matters when you assess whether a story should be described as relevant to Mays Landing, Atlantic County, the wider state or another geographic area. A population estimate cannot establish that residents are searching for legal news, that a topic is competitive, or that a story will generate consultations. It can, however, help you avoid treating a small place label as the entire service area. Ask which locations your firm actually serves and whether a proposed page should use a place, county, statewide or practice-area frame.
Recommended approach
Create a geographic review rule before approving pages. Require each page to identify the location actually supported by the underlying news and by your firm’s service area. Do not turn an Atlantic County or New Jersey story into a Mays Landing story merely because the firm is located nearby. Review whether the call to action is appropriate for people in Mays Landing and other locations your firm serves.
