1. Define what counts as a Madison Park result
A useful dashboard begins with definitions. Madison Park is recorded by the Census as a census-designated place in Middlesex County, New Jersey. That geographic relationship should be reflected precisely when your firm reviews locations, pages, calls, and leads. “Madison Park,” “Middlesex County,” and “New Jersey” are not interchangeable reporting labels. Nor is a household, individual, inquiry, potential client, current client, or signed matter the same thing. Bosseo publicly describes its ROI Dashboard as tracking leads by case type and city, with source attribution available through its Lead Attribution layer. The dashboard page also describes classifications such as Potential New Client, Current Client, and Other.
Recommended approach
Before accepting a report, agree on the geographic labels, case-type labels, lead-status definitions, and matter-stage definitions your firm will use. Ask how a Madison Park inquiry is distinguished from a broader Middlesex County inquiry and how a lead becomes a matter in the reporting model.
