1. Start with the visitor’s first decision
A visitor from Long Hill may arrive with a practical question: does your firm handle this type of matter, and should the visitor continue? Bosseo describes Video Intake as a guided survey that lives on a law firm’s website. The visitor answers one question at a time, with the flow organized around case type, urgency and fit. That approach gives you a way to replace a generic “tell us about your case” field with a clearer first interaction.
Recommended approach
Review the current contact path for visitors in Long Hill and elsewhere in Morris County. Identify the points at which a person must choose a practice area, describe urgency, or decide whether to request a consultation. Use those points to determine whether a guided video path would make the next action clearer. Do not treat the township population as a forecast of intake demand.
