Use Lodi’s geography to define the intake context—not to guess demand
Lodi borough is recorded in Bergen County, New Jersey. A firm may serve people in Lodi, elsewhere in Bergen County, or across a wider New Jersey service area. Those are different audiences and should not be treated as one market. The Census population estimate describes the municipality; it does not show how many people call your office, what matters they have, or whether your team needs more coverage.
Recommended approach
During a consultation, identify which callers you want to qualify, which geographic limits apply to each practice area, and which matters should be escalated to an attorney. Review Lodi and Bergen County as service-area labels in your own intake records rather than treating population as a forecast. Intake Coach can then be evaluated against the conversations your firm actually handles.
