1. Use Little Falls as a service boundary, not a demand forecast
The U.S. Census Bureau records Little Falls township as a municipal-town in Passaic County, New Jersey. Its 2020–2024 ACS five-year population estimate is 14,790, with a margin of error of 27. That figure describes the township’s population; it does not establish how many people need legal help, search online, complete an intake or become clients. For Video Intake, the geographic fact is still useful: your team can decide whether Little Falls is one location in a broader service area, whether Passaic County matters for routing, and whether the intake should ask about location when eligibility depends on jurisdiction.
Recommended approach
Define the geographic questions your intake actually needs. If your firm serves Little Falls and additional New Jersey locations, make location a qualification field only where it changes fit, ownership or follow-up. Review the wording with counsel so the flow does not imply that living in Little Falls alone establishes a legal claim or an attorney-client relationship.
