1. Set the geographic boundary before choosing stories
Lincroft is a census-designated place in Monmouth County, New Jersey. That relationship matters because a firm may serve people in Lincroft while also handling matters across Monmouth County or elsewhere in New Jersey. Those are different editorial decisions. A statewide change in law may be relevant to a Lincroft firm even when it does not mention Lincroft. A local incident may be relevant only when it connects to the firm’s practice and can be discussed accurately without speculation. Bosseo’s public Legal News description says its system matches stories to a firm’s practice areas and state. It does not establish that every Lincroft or Monmouth County story will be selected, nor that a local story will generate inquiries.
Recommended approach
Define the geographic scope by practice area: Lincroft, Monmouth County, New Jersey, or a broader service area. Ask Bosseo how that scope would affect story selection, page language and calls to action. Treat the Census geography as context for the decision, not as evidence that a particular news topic has an audience.
