Define the reputation geography before comparing profiles
Lebanon is recorded as a municipal-town in Hunterdon County, New Jersey. That relationship matters when you decide which Google Business Profile comparisons are relevant. A firm may serve Lebanon residents, clients elsewhere in Hunterdon County, or a wider New Jersey area; those are different scopes and should not be blended into one unsupported claim about local visibility. The Census population estimate for Lebanon township is useful for identifying the municipality, but it cannot establish demand, competition, case volume, or revenue.
Recommended approach
At consultation, identify the locations your firm actually serves and separate Lebanon township from Hunterdon County and broader New Jersey coverage. Review profiles and inquiries within the same geographic scope rather than using the township population as a proxy for market opportunity.
