1. Define the geographic coverage before selecting stories
Bosseo’s public Legal News description says its system matches stories to a firm’s practice areas and state. The local question for your firm is how a New Jersey practice should handle Lebanon, Hunterdon County and any additional communities it actually serves. Lebanon township is one municipal-town geography within Hunterdon County; the township’s population estimate should not be treated as the size of the firm’s market or as proof that residents are searching for counsel. A page about a statewide legal development may be useful to a firm serving New Jersey, while an incident tied to another area may require a narrower editorial decision.
Recommended approach
Write a geographic policy that distinguishes Lebanon township from Hunterdon County and from the firm’s broader New Jersey service area. Decide which stories are relevant statewide, which require a Hunterdon County connection, and which should be excluded because they do not support a practice area or a legitimate client question. Review actual inquiry geography after publication rather than using population as a proxy for demand.
