1. Set the geographic boundary before choosing stories
Lake Hopatcong is recorded as a CDP in Morris County. That relationship matters because a firm may serve people in the CDP, elsewhere in Morris County, across New Jersey, or in more than one geographic market. Those are different audiences. A page about a New Jersey law change may be relevant to a Lake Hopatcong firm without being a Lake Hopatcong news page. Conversely, a story connected to Morris County may deserve local treatment only if it genuinely affects the firm’s practice and service area. The Census population estimate does not establish which boundary produces inquiries or how much timely legal coverage exists.
Recommended approach
Define the geographic scope by practice area. Review whether coverage should use Lake Hopatcong, Morris County, New Jersey, or another service boundary, and require each proposed page to identify why that boundary is accurate. Do not use the population estimate as a forecast.
