1. Start with the service area, not an assumed lead count
Your firm may serve Holiday City-Berkeley, the wider Ocean County area or clients elsewhere in New Jersey. Those are different geographic decisions. Holiday City-Berkeley is a census-designated place, and its recorded county relationship is Ocean County. The ACS estimate describes the population of that place, not the number of people seeking counsel, contacting law firms or becoming matters. Bosseo’s Automation product can be evaluated against the places and matter types your firm actually accepts, but the local population figure should not be converted into a forecast.
Recommended approach
List the geographic boundaries you want your intake to recognize and the boundaries your firm actually serves. Then review recent inquiries by location, practice area and outcome. Use that review to decide whether routing should distinguish Holiday City-Berkeley from other Ocean County inquiries or from matters elsewhere in New Jersey. Keep the rule tied to your service policy, not to a population assumption.
