1. Start with the service area, not an assumed lead count
Your firm may serve Holiday City-Berkeley, the wider Ocean County area or clients elsewhere in New Jersey. Those are different geographic decisions. Holiday City-Berkeley is a census-designated place, and its recorded county relationship is Ocean County.
Recommended approach
List the geographic boundaries you want your intake to recognize and the boundaries your firm actually serves. Then review recent inquiries by location, practice area and outcome. Use that review to decide whether routing should distinguish Holiday City-Berkeley from other Ocean County inquiries or from matters elsewhere in New Jersey.
