1. Set the geographic boundary before discussing a story
Your firm serves Hoboken, but a legal-news page may concern a broader New Jersey event, a Hudson County matter or a location outside your intended service area. Those are not interchangeable. Hoboken is recorded as a municipality in Hudson County; the Census population figure describes the city, not the county, the New York metropolitan area or all New Jersey households and individuals. A page about a statewide law change should say New Jersey when that is the relevant scope. A page about an incident should identify the actual location rather than implying that it occurred in Hoboken. Bosseo’s public Legal News description says stories are matched to a firm’s practice areas and state. That makes geographic review an important buying question.
Recommended approach
Ask Bosseo how a proposed page distinguishes Hoboken, Hudson County and statewide coverage. Decide which locations your firm may discuss, which locations require a clear explanation of relevance, and which should be excluded. Review whether each call to action accurately describes where the firm serves.
