Start with Hillsborough coverage, not population assumptions
Hillsborough township is recorded in the 2020–2024 ACS 5-year data with an estimated population of 44,091 and a margin of error of 54. The township’s recorded county relationship is Somerset County. Those are geographic and population facts, not evidence of call demand, legal need, competition, language preference, lead volume or staffing requirements. For AI Answering, the useful question is narrower: which calls does your firm want answered for people contacting it about Hillsborough or the surrounding service area, and which calls should remain outside scope?
Recommended approach
Define your service geography in the consultation. Separate Hillsborough township from Somerset County and from any broader New Jersey or metropolitan coverage your firm uses. Then identify whether the AI should answer all unanswered calls or only calls routed through selected numbers, campaigns or practice-area paths. Measure the decision using your own call records rather than treating population as a forecast.
