1. Set the geographic brief before you publish
The relevant place relationship is specific: Hanover township is in Morris County, New Jersey. A Hanover-focused firm may also serve clients elsewhere in Morris County or across New Jersey, but those are different geographic scopes. A page about a New Jersey law change should not imply that the change is Hanover-specific. A page about an incident should identify its actual location rather than attach Hanover merely because the firm serves the township. Bosseo’s Legal News page says its system matches stories to a firm’s practice areas and state, and describes coverage from local and national legal-news sources monitored for that state.
Recommended approach
Ask Bosseo to show how a proposed editorial scope distinguishes Hanover, Morris County and statewide New Jersey coverage. Decide which locations belong in the firm’s call to action, which stories merit a local explanation and which pages should remain statewide. Treat Hanover’s population estimate as context for service-area planning, not as a forecast of searches, leads or revenue.
