1. Define the geographic lens before reviewing stories
Hamilton Square is a census-designated place in Mercer County, New Jersey. A firm may serve Hamilton Square specifically, the wider county, or a broader New Jersey market; those are different editorial choices. Bosseo’s public Legal News page describes matching stories to a firm’s practice areas and state. It does not establish that every Hamilton Square search, Mercer County event or New Jersey story will be relevant to your prospective clients. The firm therefore needs a deliberate geographic rule rather than a population-based assumption.
Recommended approach
Ask Bosseo to review whether the proposed coverage should be limited to Hamilton Square, extended to Mercer County, or framed for New Jersey. Keep those audiences distinct in page titles, explanations and inquiry reporting where appropriate. Do not use the 11,622 population estimate as a forecast of demand.
