Use Haddon Heights as a service boundary, not a demand claim
Your firm may serve Haddon Heights as part of a wider Camden County practice area, but the available population record does not establish how many prospective clients call, which matters they ask about or whether your team needs more staff. It does establish the borough’s municipal identity and its relationship to Camden County. That distinction matters when you review intake reporting: decide whether Haddon Heights calls should be identified separately, grouped with Camden County, or analyzed within a broader New Jersey service area. Keep the geography attached to a real operational question rather than treating population as a forecast.
Recommended approach
Ask Bosseo how your firm would define a service-area field, what information is available from each call, and which comparisons are actually meaningful. Do not set a conversion target from the population estimate alone.
