1. Set the geographic brief before choosing stories
Galloway is a municipal-town in Atlantic County. That relationship matters because a page about a New Jersey legal development can serve a broader audience than a page about an incident or issue specifically connected with Galloway or Atlantic County. These are different editorial choices, not interchangeable location labels. A firm should decide whether its news coverage is intended for Galloway residents, an Atlantic County audience, or people across New Jersey seeking an explanation of a statewide legal development. The Galloway population estimate supplies context for the municipality; it does not establish that residents are searching for a particular topic or that a story will produce an inquiry.
Recommended approach
Ask Bosseo to show how geographic scope would be handled for each practice area. Review whether a proposed page should mention Galloway, Atlantic County, New Jersey, or no locality beyond the source story. Avoid adding a location merely to create a local page. The geographic reference should help explain why the story matters to the intended reader.
