1. Start with the Franklin service area, not a presumed lead volume
Franklin is a municipal-town in Gloucester County, New Jersey.
Recommended approach
On a consultation, define whether your firm wants to automate inquiries associated with Franklin alone, Gloucester County more broadly, New Jersey, or another stated geography. Then compare that scope with the places your website, intake forms and advertising actually serve. The useful question is not how many people live in Franklin; check whether an inquiry from your chosen service area reaches the right next action consistently.
