1. Set the geographic brief before choosing stories
Franklin Center is recorded as a CDP in Somerset County, New Jersey. That exact relationship matters. A page intended for people in Franklin Center is not automatically a page for every Somerset County resident, the entire New York metropolitan area, or New Jersey as a whole. Legal News is described by Bosseo as monitoring local and national sources for a state and matching stories to a firm’s practice areas. The firm should decide which geographic references are useful for each matter rather than attaching Franklin Center to every headline.
Recommended approach
Ask Bosseo to review a geographic brief that distinguishes Franklin Center, Somerset County and the broader New Jersey service area. Include rules for when a story should be framed statewide, countywide or locally. Do not use the ACS population estimate as a forecast. Instead, judge coverage by relevance, attorney approval and the quality of resulting inquiries.
