Use Forked River’s geography to define the review boundary
Forked River is a CDP in Ocean County, New Jersey. For a firm serving this community, the first operational question is not how many people live there. It is which calls should be treated as Forked River inquiries and how those calls fit alongside matters from elsewhere in Ocean County or New Jersey. The Census population estimate is useful for naming the place and its county relationship, but it cannot show how many people contact a law firm, what legal problems they have or whether additional staff are needed.
Recommended approach
Bring a clear geographic rule to the consultation. You might decide to review calls from people who identify Forked River, calls assigned to a Forked River service area, or all calls handled by the same intake team. The correct choice depends on your practice and reporting needs. Intake Coach can then be evaluated against that decision rather than against an unsupported assumption about local demand.
