1. Set the geographic boundary before choosing stories
Bosseo’s public Legal News description says its system monitors local and national legal-news sources for a firm’s state and matches stories to practice areas. For a firm serving Florham Park, that means the first decision is geographic: is the firm speaking to people in Florham Park, Morris County, broader New Jersey, or another clearly defined service area? The borough’s relationship to Morris County helps identify the local starting point, but it does not justify treating every New Jersey story as locally relevant. A page about a statewide law change may be useful even when it does not mention Florham Park; a page about a distant event may be unsuitable unless it creates a legal question the firm actually handles.
Recommended approach
Ask Bosseo to review geographic coverage as an editorial rule, not as a population-based demand claim. Define when a story should receive a Florham Park or Morris County angle, when New Jersey-wide coverage is appropriate, and when a story should be excluded. Keep the service area visible in the page’s reader-facing explanation only when it genuinely improves usefulness.
