1. Set the geographic brief before reviewing story coverage
Flanders is recorded by the U.S. Census Bureau as a census-designated place in New Jersey and as part of Morris County. That distinction matters when you evaluate legal-news coverage. A page about an event in Flanders may be relevant to a firm serving nearby communities, while a page about a statewide New Jersey law may have broader relevance. Those are different editorial decisions. The local population estimate is eligibility evidence only; it does not show that residents are searching for a particular legal service or that a news topic will produce inquiries.
Recommended approach
Ask Bosseo to show how the service would distinguish Flanders, Morris County, and New Jersey coverage for your selected practice areas. Decide whether your approval standard should include only events in Flanders, events across Morris County, statewide legal developments, or a defined combination. Keep that geographic rule separate from any later assessment of traffic or inquiries.
