1. Set the geographic brief before discussing the news
A Fanwood firm may serve people in the borough, elsewhere in Union County, or across a broader New Jersey service area. Those are different audiences. Fanwood is a municipality in Union County; the Census population estimate describes the borough, not the county, the New York metropolitan area, or the number of households seeking counsel. Bosseo’s public Legal News description says stories are matched to a firm’s practice areas and state. That makes the geographic brief an important buying decision: a firm should determine whether a page is intended for Fanwood readers, Union County readers, New Jersey readers, or more than one clearly defined audience.
Recommended approach
Ask Bosseo to show how geographic relevance would be reviewed for your practice. Require each proposed page to identify the jurisdiction or location that makes the story useful, and avoid treating a Fanwood reference as proof that a reader is a prospective client.
