Start with the geography your firm actually serves
Englewood Cliffs is a municipality in Bergen County, New Jersey. The 2020–2024 American Community Survey 5-year population estimate for the borough is 5,362, with a margin of error of 27. That is context for defining a service area; it does not establish search demand, competition, call volume, case volume, language preference or revenue. Your intake should therefore ask what geographic relationships matter to qualification instead of treating the borough population as a forecast.
Recommended approach
In a consultation, map the locations your firm accepts, the locations it does not accept, and any matter-specific geographic rules. Then decide whether a completed intake should be routed by case type, service area, urgency or another rule you control. Keep Englewood Cliffs and Bergen County distinct in internal decisions and public wording.
