Start with the East Windsor service boundary
East Windsor is a municipal-town in Mercer County, New Jersey. For a firm serving this location, that relationship gives you a precise starting point for reviewing how inquiries are identified and assigned. It does not tell you how many people will contact the firm or which matters they will present. Automation should therefore be based on your real intake sources and matter categories rather than on population as a proxy for demand.
Recommended approach
Bring a list of the geographic areas and matter types your firm accepts to the consultation. Review whether the same response path should apply to every inquiry or whether routing, questions, urgency rules and ownership should differ by practice area.
