1. Choose the geographic scope before discussing coverage
East Hanover is a municipal-town in Morris County, New Jersey. That relationship matters because a news page can be written for different geographic audiences: a township-specific incident, a Morris County development, or a New Jersey law or appellate decision. These are not interchangeable. A page about a statewide legal change should not imply that the change is unique to East Hanover. A page about an event in East Hanover should not automatically be presented as evidence of countywide demand. Bosseo’s public Legal News description says its service matches stories to a firm’s practice areas and state. The public description does not establish a guaranteed volume of East Hanover-specific stories.
Recommended approach
Bring a written geography decision to the consultation. Separate East Hanover, Morris County and New Jersey coverage, then decide which locations may appear in headlines, explanatory sections and calls to action. Ask to review how a story’s location would be represented before approving publication.
