1. Start with the geographic question, not the population figure
The relevant local relationship is specific: East Greenwich township is recorded in Gloucester County, New Jersey. A page aimed at East Greenwich residents is not automatically a page for every person in Gloucester County, every New Jersey household, or a broader metropolitan area. Those audiences should be separated when you decide which stories deserve attorney review. The Census estimate of 12,187 describes the township’s population only. It cannot establish how many people search for legal information, which practice areas they need, or whether a breaking story will produce inquiries.
Recommended approach
Ask Bosseo to review how Legal News would distinguish East Greenwich, Gloucester County, and statewide New Jersey coverage. Define whether a story must involve the township, the county, a named New Jersey road or agency, or a legal development affecting your stated service area. Keep the geographic label accurate in each published page rather than treating population as a proxy for market opportunity.
