1. Start with the geography your firm actually serves
The 2020–2024 ACS 5-year population estimate is 5,055, with a margin of error of 1,112. Ask how a location label is defined, whether Country Lake Estates is distinguished from Burlington County and New Jersey, and how the firm will handle callers who serve or reside outside the CDP.
Recommended approach
Agree on geographic definitions before reviewing performance. For example, decide whether a report should separate Country Lake Estates, Burlington County and statewide activity, and identify which location questions matter for intake.
